Frequently Asked Questions

What is the Good Food Logo?

The Good Food Logo identifies the healthier option within each food product category using science-based criteria. The product criteria, based on international dietary guidelines from the World Health Organization (WHO), is category specific and considers the levels of saturated and trans fatty acids, sugar, salt, dietary fibre, energy and micronutrients in foods and beverages.

What are the criteria used for the certification of the Good Food Logo?

The Good Food Logo criteria is based on the quantity of energy, saturated fatty acids, trans fatty acids, sugar, fibre, salt and micronutrients such as iron, zinc, vitamin A, calcium, folic acid and vitamin B12. The criteria can be downloaded HERE

How were the criteria for the Good Food Logo developed?

The criteria for the good food logo was developed by a group of experts in nutrition and food technology following nutrition recommendations as set by WHO for saturated fat, trans fat, sodium (salt), sugar, dietary fibre, energy and micronutrients. A national scientific committee is established composed on leading academic institutions and scientist that review the criteria on an annual basis.

How do you apply for the Good Food Logo?

The steps to apply for the Good Food Logo are described here. Products from companies that fulfill the criteria as set for the Good Food Logo are eligible to carry the logo.

Do companies pay for the Good Food Logo?

Companies do not pay for their participation of the Good Food Logo. However, fees for certification of the product will be payed to ZABS. The first companies that apply for the Good Food Logo do not have to cover the costs of certification.

Where can I buy foods with the Good Food Logo?

The foods with the Good Food Logo are distributed using the distribution network of the different companies. Therefore, foods can be found in various retail shops near you

Why can products such as snacks and soft drink carry the logo?

The Good Food Logo focuses on the healthier products in each category. Therefore, also product categories such as snacks and soft drinks are included as within these categories, healthier choices can be made. A substantial decrease in dietary daily intake of saturated fat, sugar, salt and energy can be achieved by choosing healthier options, also within product categories such as snacks and beverages.

Don’t snacks and beverages with the Good Food Log encourage consumers to eat more?

The Good Food Logo is open to all foods, including snacks and beverages. Although limited, research shows that consumers do not increase their consumption of snack foods just because they are labelled with a nutrition logo. Food labeling is only part of consumer information on nutrition and diets. The SBN and Government through a number of initiatives continue to be committed to educate consumers on the purpose of the logo within the context of the healthier diet.